Microsoft Azure
The hyperscaler that shares its identity plane with the rest of your Microsoft stack.
Kootechnikel architects, migrates, and operates Azure workloads β from a single VM replacing an aging on-prem server to full hybrid estates governed by Azure Arc β with cost, identity, and security controls wired in from day one.
What it is
Microsoft Azure is Microsoft's public cloud platform: a global network of Microsoft-owned datacentres (including Canada Central in Toronto and Canada East in Quebec City, with additional capacity in Calgary and Montreal) offering 200+ services spanning compute, storage, networking, databases, identity, AI, and security. Azure is consumption-metered β you pay for what you run, by the second, GB, transaction, or vCPU-hour β with reserved-instance and savings-plan commitments available for predictable workloads.
For SMB and mid-market clients we typically land on a small subset of Azure: Azure Virtual Machines and Azure Files for lift-and-shift of legacy Windows Server workloads, Azure Backup and Azure Site Recovery for cloud-based BCDR, Azure Virtual Desktop for published Windows desktops and apps, Microsoft Sentinel as a cloud-native SIEM, Azure SQL Database for application back-ends, and Entra ID (technically an Azure service) as the identity layer.
The strategic value of Azure to a Microsoft-first MSP is that it closes the loop: the same Entra identity that governs Microsoft 365 governs the cloud servers, the same Defender that protects laptops protects the VMs, and Microsoft Sentinel pulls signal from every layer. That vertical integration is something no other hyperscaler can match for a Microsoft-shop client.
Key capabilities
Azure Virtual Machines
Windows and Linux IaaS with hundreds of VM sizes β D-series general purpose, E-series memory-optimized, B-series burstable for dev/test.
Azure Backup + Site Recovery
Managed backup for on-prem servers, Azure VMs, SQL, and file shares, plus DR replication with automated failover runbooks for BCDR.
Microsoft Sentinel
Cloud-native SIEM and SOAR with built-in connectors for M365, Defender, Entra, and 300+ third-party sources. KQL-based detection rules and automated response playbooks.
Azure Virtual Desktop
Published Windows 11 multi-session desktops and RemoteApp, priced on VM consumption plus a minimal per-user licence β the modern replacement for on-prem RDS or Citrix.
Azure Arc
Extends the Azure control plane to on-prem servers, VMs in other clouds, and Kubernetes clusters β so a hybrid estate is governed, patched, and monitored from one pane.
Azure SQL + Azure Storage
Fully managed SQL (Database, Managed Instance, SQL Server on VMs) and Blob/File/Queue storage with geo-redundancy and immutable-blob ransomware protection.
Azure Networking
Virtual Network, ExpressRoute private connectivity, Azure Firewall, Application Gateway with WAF, and Azure DNS for full network fabric control.
Microsoft Entra ID (Azure AD)
The identity plane shared with Microsoft 365: Conditional Access, Privileged Identity Management for just-in-time admin, app registrations for custom apps.
Who itβs for
- A 60-person accounting firm with an aging Windows Server 2019 file server and Sage application host β lifted to two Azure VMs, files migrated to Azure Files with AD auth, all behind site-to-site VPN, billed hourly.
- A Canadian healthcare clinic requiring PHIPA-aligned residency in Canada Central, running Azure Virtual Desktop so clinicians access EMR via any device without PHI ever leaving the datacentre.
- A growing SaaS startup needing Azure SQL, App Service, Key Vault with a clean CI/CD pipeline, plus Microsoft Sentinel to satisfy their first SOC 2 audit.
Azure is the only hyperscaler where the identity, device, endpoint-security, and cloud-infrastructure consoles share the same tenant and the same Entra object model. For an MSP whose clients live in Microsoft 365, that's not a preference β it's architecture. A single Sentinel alert can see that a compromised Entra user logged into a Windows 11 laptop flagged by Defender and then spun up an Azure VM, with zero cross-vendor log correlation. Plus Canadian regions (Toronto, Quebec City) solve data-residency for regulated clients.
Need Microsoft Azure deployed, operated, or taken off your plate?
One accountable team. One monthly invoice. One escalation path when something breaks at 11pm.
